Privacy Policy
Last updated: [Date]
This is a content outline and has not been reviewed by a legal professional. It covers the key sections typically required for a UK-based email marketing SaaS handling personal data under UK GDPR — have counsel review before publishing.
Who we are
Nudgely is operated by [Legal Entity Name], registered in [Country]. We provide AI-powered email marketing services for small businesses.
What data we collect
From business owners (our customers): account information (name, email, business name, business type), brand assets (logo, colours, description), campaign data (email content, schedules, performance), and payment information — processed securely through our payment provider; we never store card details directly.
From subscribers (our customers' customers): contact information, signup source, engagement data (opens, clicks, unsubscribes), and consent records (timestamp and method).
How we use your data
To provide and improve our email marketing services, generate AI-written email content for your campaigns, send emails on your behalf, provide analytics and reporting, and comply with legal obligations such as anti-spam laws and GDPR.
AI and your data
Nudgely uses AI (powered by third-party language models) to generate email content. The AI receives your business profile, campaign details, and relevant context — it does not receive your subscribers' personal data. Generated content is stored in your account and can be deleted at any time. We do not use your business data to train AI models.
Data sharing
We share data only with email delivery providers (to send emails on your behalf), AI providers (to generate email content — no subscriber data shared), and payment processors (to handle billing). We never sell your data or your subscribers' data to third parties.
Data retention
Business account data is retained while your account is active and for 30 days after deletion. Subscriber data is retained while the business account is active, and deleted within 30 days of account closure. Engagement analytics are retained in anonymised form for product improvement.
Your rights (UK GDPR)
You have the right to access, correct, delete, or export your data. Contact us at privacy@nudgely.com for any data requests. We respond within 30 days.
Subscriber rights
Every email we send includes a one-click unsubscribe link. Subscribers can request data deletion through the unsubscribe page or by contacting us directly.
Cookies
Our website uses essential cookies only. No tracking cookies. No third-party advertising cookies. Analytics are privacy-friendly.
Contact
[Company name] [Registered address] privacy@nudgely.com